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If you are a brand owner and get a trademark registration for it then you can have the right to prohibit others from using an identical or closely similar sign for goods or services. You can even license the trademark to third parties. For example, being a Saudi resident you can go through the Saudi Arabia trademark search database before you register for a trademark. This will help you know the existing trademarks helping you to choose a unique mark. Trademark registration also helps a brand to oppose any subsequent conflicting applications in addition to suing third parties for infringement. Don’t you think trademark registration brings a lot of benefits along with it?